As the owner of a small or medium business, planning out a marketing strategy can be a dizzying endeavor. There are so many ways in which you can market, it can make your head spin.
There are just so many options when it comes to marketing, it is hard to figure out which ones will give you the most leads. And while most small businesses incorporate at least some digital marketing into the mix, radio is still a very viable and promising option.
Even in this modern age of streaming content, radio advertising still dominates in many key metrics. Radio advertising has been around for nearly 100 years and has proven itself to have staying power when it comes to getting a consumer’s attention.
Silver Frog Marketing, your radio advertising agency, takes a closer look at the advantages of radio advertising.
There is no denying the power of digital and print media, but radio is an excellent choice should you wish to create emotional appeal. The power of the voice can drive listeners to take action when presented with a unique message.
What do the internet, newspapers and television all have in common? Well, for one, they are pretty cluttered. Magazines and newspapers dedicate two-thirds of their space for advertising and television has one-third of their time dominated by ads.
And the internet is sprawling with pop-up ads, streaming ads and more, it is impossible to get from one website to another without being overwhelmed with advertising.
But radio is wide open and uncluttered, which means your ad is heard.
Radio only has about 10 minutes worth of ads every hour. And if you think about it, people are usually listening to the radio while they are driving, exercising or doing some other activity in which they are totally focused on what is in the content.
Pulse of the Community
Radio is live and it’s local, so it reflects the community. People might listen to the radio for music, but they are also listening to hear weather reports, traffic reports, sports and entertainment news.
Radio is definitely more local than global. You turn on the radio in your car driving home from work to hear some great tunes to be sure, but you also want to know where traffic is jammed, if it is going to rain and what time your favorite hockey team plays.
Radio acts as your constant companion and it is with you wherever you drive.
Connecting With Your Customers
If you are in your car not heading to or from work, you are probably running errands. You might be headed to the store for some groceries or on your way to the department store to do a little shopping.
Think about it, most people are already in a spending money mindset when they are driving their car. This is the perfect time to hit them with a great radio ad. Aiming your ads at your key audience while they are actively shopping is a great way to make an impact.
Many radio listeners tune in to their favorite radio personalities as often as they can. Personalities have a way of connecting with listeners in ways other media simply cannot. Listeners connect with radio personalities and begin to rely on them as trusted sources of information.
In addition, the voices of radio personalities are highly memorable and having a message tied to those voices will allow your message to stick in the minds of your customers.
Millennials Listen to the Radio
Believe it or not, over 90 percent of Millennials listen to the radio every week. This represents about 66 million listeners. And you thought only older people listened to the radio.
Now, Millennials listen to the radio in different formats and with different technologies, but they are still hearing your ad. If you ignore radio advertising, you are missing out on key demographics.
Radio is Flexible and Immediate
Radio commercials can be created quickly and without production hassles of other media. A radio campaign can be up and running in a week.
So now that you know the reasons why you need a radio marketing plan, give Silver Frog Marketing a call.